Behind the scenes with the Unite Against COVID-19 campaign creators

LINDA MAJOR

Linda Major is Director of Social Marketing at Clemenger BBDO in Wellington.

Linda leads a passionate team that loves delivering work that changes lives for the better. Most recently she lead the Unite Against COVID-19 campaign, but is probably best known for her world-class road safety work for NZTA and overseeing the agency’s behaviour change discipline.

Mark Dalton

Mark Dalton is Creative Director at Clemenger BBDO in Wellington. With a background in graphic design, Mark has spent his career working across advertising, design, digital and direct communications in some of New Zealand’s best agencies.

He brings experience in creating broad or targeted campaigns that are able to express complex messages clearly and concisely, as well as a firm belief in using the right tool for the job. Most recently he has led key projects for UAC-19, Waka Kotahi, the New Zealand Defence Force, Taumata Arowai and EECA. Mark is also currently serving on the board of the New Zealand Designers Institute as vice president.